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Video Enhancement: $50M Starbucks Verdict
Starbucks faced $50 million lawsuit after a jury ruled in favor of a customer who suffered severe injuries due to alleged negligence. The case highlights concerns over safety policies and corporate responsibility, with legal experts pointing to the role of video evidence in securing the verdict.
 | Case Type: Video Enhancement |
 | Results: $50 Million Verdict |
 | Visual Type: Video Enhancement, highlighting, pausing, zooming in, labeling |
Case Overview
Challenge
The challenge in this case was ensuring that the video enhancement clarified the critical details without altering the original footage’s integrity. The goal was to highlight key moments that demonstrated liability while maintaining accuracy and admissibility in court. By enhancing clarity, stabilizing footage, and refining key visuals, we helped present compelling evidence that contributed to the $50 million verdict.
Visual Strategy
The visual strategy for this case focused on enhancing key video evidence to clarify crucial details that might have been overlooked. By sharpening footage, adjusting lighting, and isolating important moments, the enhancement provided a clearer, more compelling narrative of the incident. This allowed the jury to fully grasp the severity of the injuries and the negligence involved, ultimately strengthening the case and contributing to the $50 million verdict.
Our Work
Results
Key moments were highlighted through zoom-ins, slow motion, and callouts, allowing the jury to clearly see the events as they unfolded. This enhancement provided an unbiased, factual representation of the incident, reinforcing the evidence and contributing to the case’s success.
Testimonial
"Video evidence was key to liability in this case. Because of the context provided by the demonstratives Iconographics put together, the jury took only 40 minutes to return a 100% liability verdict against Starbucks." - John Kawai TL4J
